Tin maker, different industries and tags in the region.Contributing to the promotion of tourism, environment, and education (Steel Shimbun) --Yahoo! News

　There are a number of unique initiatives among tin manufacturers that are rooted in the community and tagged with different industries.Contributing to the promotion of environment, sightseeing, and education through a familiar tin product called cans.Expectations are applied as a foothold to create new demand and increase awareness.(Yusuke Nakano) In Shimomatsu City, Yamaguchi Prefecture, the top 10 nationwide in the world of living, products that promote the charm of land while energizing local commercial industries are attracting attention.The name is "Kasado Hirame Paella no Moto" from all Shimomatsu.Mushrooms, tomatoes, garlic, and lemon grown in the city are packed in the Tinju cans made of Toyo steel plates, which also have a factory, with Kasado inspiration, which is one of the largest in the country.The rice is also from Yonekawa in the northern part.It will be handled at 13 stores from February, and will be a hometown tax return item.Now, with the declining birthrate and aging population, how will the exchange population visit Shimamatsu, which has a large settlement population?Volunteers have set up while the city's leading tourist attraction, Kasado Island, a hot spring facility representing Kokudo Island, Kokumin Shuku Oshiro."I want you to know local ingredients and want to make specialty products."The can of the can is just the water required to cook 2 rice.The size was adjusted so that it would be a substitute for a measuring cup, as a hint of contestants who received the sample at the trail run tournament held as part of the business.It is very popular as a souvenir, and the 3,000 cans that were originally made are sold out.Add 2,000 cans nearby."I will consider a mechanism to make more aware of the existing products", such as a easier one -go use and a gift with other products (same).On October 30th and 31st, a flag of notifying the event was standing on the Yuigahama Beach in Kamakura City, Kanagawa Prefecture.A special coffee of Barista was served by participants who arrived at treasures in a combination of treasure hunt and picking up trash operated by local organizations mainly in the local area.The cup that pours coffee is provided with a prototype of a beverage steel container that aims to develop a project that promotes the solution to plastic garbage problems in the Shonan area.More than 100 people answered the questionnaire, including comfort and usage scene.The project will include the area of the area, Shonan Style Magazine, and the consulting business "IBLC", and JFE Steel.It started in October last year, and has been interviewing local governments and restaurants and has been repeated.At a nearby hotel, an exhibition booth introduced a "new recycling form".Prototypes are lined up in a stylish space in harmony between trees and iron, and the beetle lap caused by the Kamakura shirt was proposed as a lid at the time of takeout.Ryo Karaya, a leader in the JFE Steel Steel Research Institute, a leader in the JFE Steel Steel Research Institute, said, "I was able to share the role and work on the use of each strength."IBLC's brand manager, Nanoko Minami, will proceed to commercialization three to five years later, saying, "A good opportunity to learn each other and create an unacceptable world."At Hakuoh High School and Junior High School in Taito -ku, Tokyo, as part of modern and public classes, including plastic garbage and other environmental issues, we challenged the summer vacation issues under the theme of "Let's develop products that are exciting with iron!"Furuyasu's invented, with the cooperation of the Nippon Iron Buriki and Electromagnetic Steel Plate Sales Division, students in high school two years ago, and this year's third -year junior high school students came to present, with nearly 70 ideas.In each case, the product is likely to reduce environmental impact by using it in conventional materials while capturing the characteristics of the earth -friendly material.The students seriously face the tasks and rated the evaluation of the teachers in charge, saying, "I was struggling to choose."He gave the Nippon Steel Prize for excellent ideas, and handed the screw chocolate in the tin cans produced by the two companies as a souvenir, and the original cans that printed the theme and environmental label "Eco Leaf".The activities of each company that make use of the characteristics are steadily increasing in contact between consumers and steel containers.A virtuous cycle that increases the awareness of each person expands the circle of consumption, and is an opportunity to open up the market.