Subscription service "sarasub" for restaurants starts recruiting stores | Press release of Nikko Co., Ltd.
■ Realize a world where tableware can be used continuously without being discarded Is not it. Even if you are particular about the main tableware, there may be many stores that do not have the ability to handle the large number of serving plates that are difficult to pay for. In addition, as the economic system of mass production, mass consumption, and mass disposal approaches its limits, the concept of a "circular economy" (circular economy) that continues to use resources without throwing them away is attracting attention around the world. In the current tableware industry, natural resources such as soil and stone, which are indispensable for making high-quality tableware, are being depleted. As a result of prioritizing introduction cost over strength, there are cases where the amount of waste increases. As a tableware maker, we faced the dilemma that the more durable and hard-to-break dishes we made, the less people would buy new dishes. Therefore, Nikko, which has been making tableware for more than 100 years, will continue its business in a sustainable manner for the next 100 years while solving the problems of customers. "started. ■Tableware subscription service “sarasub” that supports the procurement of tableware for restaurantssarasub is a tableware subscription service that specializes in serving dishes. For restaurants, it is an advantage that Nikko's high-quality plates can be used while keeping initial costs down by renting them for a fixed monthly fee instead of purchasing them. By upgrading the plate closest to the customer who eats, it will lead to an increase in customer satisfaction. In addition, by returning tableware that had to be discarded due to chipping or cracking to Nikko, the cost of industrial waste can be reduced. On the other hand, Nikko will continue to take ownership of the tableware, which will solve the dilemma of the linear system and further accelerate Nikko's efforts to improve the durability of tableware. You will be able to After the contract expires, the tableware is collected and reused, repaired, and refurbished as much as possible, and by recycling the dishes that are no longer usable, we aim to circulate the tableware. ■Service overviewYou can use your favorite tableware from 5 types of main dishes that are light, thin, and durable for a fixed monthly fee.・Contract period: 2-year plan, 3-year plan~・Quantity: 50~・Types: Exquisite, Uyun, Flash, Infinity, Oriental .[sarasub] https://www.table-source.jp/nikko-circular-lab/sarasub/ For more information, please contact us and our representative will show you the product and explain it. ■Three merits of introduction 1. If the plate returned after the contract for strengthening the branding is terminated, it can be reused if it is not damaged, and if it is damaged, it can be repaired and reused. Reduce the waste of serving plates. By telling customers that we are working on the sustainability of tableware, we can expect to strengthen sustainable branding and further improve loyalty. 2. Reduce initial cost and space By using the subscription, you can reduce the initial cost of purchasing a plate. In addition, Nikko's plates are stackable and can be stored compactly. By reducing the cost and space required for serving plates and upgrading the main dish plate, it will lead to further improvement of the customer experience. 3. Improving Customer Satisfaction There is a current situation that we cannot be particular about the number of plates we need because it is difficult to spend a lot of money. On the other hand, since the serving plates are often touched by customers, it is expected that changing the serving plates to high-quality plates will maximize the appeal of the food and greatly improve customer satisfaction. can. ■ About Nikko Co., Ltd. Nikko Co., Ltd. is a ceramics manufacturer founded in 1908. It is used by many first-class hotels, first-class restaurants, and famous department stores. In order to provide the highest quality and dignity, we consistently carry out manufacturing at our own factory in Ishikawa Prefecture, from raw material processing to the final process. We are the only western tableware manufacturer in Japan that boasts a large production volume. Currently, in addition to ceramics, we develop and manufacture a wide range of products, including residential environmental equipment such as septic tanks and high-end system baths, as well as functional ceramic products. [Nikko Corporation Website] https://www.nikko-company.co.jp[sarasub] https://www.table-source.jp/nikko-circular-lab/sarasub/