Introducing Arde, an ultra-lightweight plate that weighs about three-fourths the weight of regular tableware, and will be on sale from February 1, 2022 (Tuesday) at Mitani Pottery Rakuten Ichiba

Mitani Pottery Co., Ltd. (headquartered in Toki City, Gifu Prefecture; Representative Director: Yoshinori Mitani), which develops original brands of Mino ware, has a one-year conception and prototyping period with a manufacturer of Mino ware. After that, we succeeded in developing and producing ultra-light tableware, and will start selling at Mitani Toki Rakuten Ichiba from February 1, 2022 (Tuesday).

Overall photo of Ard

■ Background of development

In recent years, with the demand for homes increasing due to the corona sickness, it was around January 2021 that we started development with the theme of "easier for women to use". I wanted to create a product that has all the shapes and lightness that are really required according to modern food culture and usage. , which led to the commercialization of this time.

■ Product Overview

Product name: Ard Plate S

Size: diameter 9.3cm x height 2cm

Weight: about 45g

Price including tax: 550 yen

Picture Mamezara

Product name: Ard Mug Cup

Size: diameter 9.4cm x height 8.5cm

Weight: about 147g

Price including tax: 700 yen

photo mug

Product name: Ard Plate L

Size: diameter 21cm x height 2.6cm

Weight: about 307g

Price including tax: 1,900 yen

Photo platter

URL: https://item.rakuten.co.jp/mitanitouki/c/0000000348/

■ Product Features

1. Lightweight for women

About 20% lighter than ordinary tableware.

Large products such as platters and large bowls are particularly light, reducing the burden on women's arms and hands.

Photo (1)

2. Ease of holding due to the octagonal shape that fits your hand

Since it is octagonal, there are many angled parts, and it is designed to be easy to hold anywhere.

Photo (2)

3. A wide range of sizes to suit any food.

There are 4 types of plates. There are 3 types of bowls. There are two types of cups. There are two shapes, a tea bowl and a bowl.

TOTAL has 11 shapes and a lineup that can be served with any dish.

Photo (3)

4. Coloring that suits various scenes

It is matched with nuanced colors, and it is available in 5 colors.

It goes well with matching colors, and of course, it is a coloring that gives a sense of unity even if it is a single color.

Photo (4)

Mitani pottery

Founded in 1986 as a ceramics wholesaler in Toki City, Gifu Prefecture, a production area of ​​Mino ware. We sell tableware that meets the needs of the times both in Japan and overseas. Focusing on the soil to bring out the characteristics of the production area, making the most of the characteristics of the soil (ceramic), tableware and ceramics product planning and development. In addition to general tableware, in 2010, we developed products using water-absorbing materials, and have sold a total of 200,000 units.

Last year, we released an outdoor plate with the concept of SDGs, and sold a total of 1,600 units for 15 million yen. We will continue to take on the challenge of discovering the possibilities of ceramics.

■Company Profile

Company name: Mitani Pottery Co., Ltd.

Head office location: 585-8 Tsumakicho, Toki City, Gifu Prefecture

Year Founded: August 1986

Capital: 10 million yen

Representative: Yoshinori Mitani, Representative Director

Business description: Planning and sales of tableware and kitchenware

Company HP: https://mitanitouki.co.jp/

Online store: https://www.rakuten.ne.jp/gold/mitanitouki/

Instagram: https://www.instagram.com/mitanitouki.official/