Pop-ups in Hong Kong and Singapore for "ADACHI TIDE", a project to support the expansion of overseas sales channels in Adachi Ward, which supports the development of overseas markets for manufacturing in Adachi Ward.

Hong Kong "HAUSTAGE" pop-up store implementation scene

Manufacturing businesses in Adachi Ward that operate manufacturing and manufacturing retailers take on the first challenge to overseas markets When selling Japanese products overseas, first, what points of their products and technologies are received from overseas markets? Knowing what you are being evaluated for is very important. “ADACHI TIDE” provides long-term support such as providing opportunities for each business operator to learn about overseas markets, directing product development, and conducting overseas test marketing. This time, with the aim of grasping overseas needs, improving products and developing further sales channels, we will exhibit and sell the products of each business in Hong Kong, which is said to be the gateway to the Chinese market, and Singapore, which is the hub of the Southeast Asian market. We held pop-up stores for a limited time in both regions.

Singapore "Supermama" pop-up store implementation scene

Localized products in Hong Kong and Singapore with overseas partners. What is the reaction? Positioned as the first sustainable shop in Hong Kong, the multi-label shop “HAUSTAGE” (https://haustage.com/) handles Japanese, Asian and Nordic brands, and Singapore connects many Singaporean designers with traditional Japanese industries. , The popular gallery shop “Supermama” (https://supermamastore.com/), which produces gifts that represent modern Singaporean culture, was the venue for the pop-up store. When selling products overseas, localizing them to match the local market is considered one of the success factors. In order to improve the products, we exhibited and sold products that had undergone product improvements after receiving advice from overseas partners in advance. During the period, about 3,000 people visited "HAUSTAGE" in Hong Kong and about 2,000 people visited "Supermama" in Singapore. Comments from Overseas Partners Businesses involved in manufacturing in Adachi City are extremely diverse. I keenly felt the possibility of appealing to the layer. Usually, when I think of Tokyo, I often think of Shibuya and Shinjuku, but I was surprised that there is still an area called Adachi Ward, which is full of manufacturing. From traditional to industrial, being able to make things in the cosmopolitan city of Tokyo is a strength, and I think that unique things will be created.

Hong Kong "HAUSTAGE" pop-up store workshop

High ratings, bloat potential. Bringing the manufacturing of Adachi Ward to the world. The number of products sold at this pop-up store has increased more than expected, and we were able to receive high evaluations from our partners in each region. In addition, we were able to grasp the needs in each region, and at the same time, we were able to see new issues. Based on the results obtained this time, we plan to further improve the product and push forward with the development of overseas sales channels. Please look forward to our future activities with the possibility and expectations that this "ADACHI TIDE" will create products that represent Japan. Contents *In no particular order Hong Kong Period: November 1st (Monday) to November 30th (Tuesday), 2021 Location: ``K11 ART MALL'' 102, K11 Art Mall, 18 Hanoi Road, Tsim Sha Tsui, Hong Kong "HAUSTAGE" ” https://haustage.com/ Exhibitors (products for sale): ・ Crista Co., Ltd. (Mini Daruma “Mamehapi” with a height of 5 cm) ・ T & E Japan Co., Ltd. (Baby hair accessory “Manmaru Ribbon Clip” ) ・Yamasawa Press Co., Ltd. (Remake of Levi’s “T-shirt with denim pocket”) ・Ito Kaban Seisakusho Co., Ltd. (“Tote Bag”) ・Watato Co., Ltd. (“Gokaho Assorted Set”) ・Shinohara Seika Co., Ltd. ”)

Hong Kong “HAUSTAGE”

■Singapore Period: October 21 (Thursday) to November 21 (Sunday), 2021 Location: Supermama The Museum Store National Museum 93 Stamford Road, Singapore 178897 "Supermama" https://supermamastore.com/Exhibitor (sales Products): ・ Cub Design Co., Ltd. (Household goods and stationery from “Adachi Tool Store”) ・ Shiina Seisakusho Co., Ltd. (“Sakazuki”) ・ Meniside Co., Ltd. (paper cloth bag “shifu / KAMIHITOE”) ・ Japan Filter Co., Ltd. Company (tea strainer and glass set “CHAKO”) O-M Co., Ltd. (acrylic interior goods “Btrail”)

Singapore “Supermama”

Partner, Hong Kong｜MATCH SHOWROOM Director Maggie Rui Established MATCH SHOWROOM in 2014 after working as a branding director for a major Chinese fashion brand. Develop showroom business with designer brands around the world as clients. The showroom business has also been successful in the China, Hong Kong and Taiwan markets, and currently carries out wholesale of more than 30 designer brands in the Pacific region. With the showroom business as the core, he established the retail base "HAUSTAGE" and operates design platforms in Asia, Nordic, and Japan. In addition to apparel and accessories, we are continuously developing the market for lifestyle products. https://www.matchshowroom.com/

・Singapore | “Supermama” Founder / CEO Edwin Law Edwin Law, a designer, educator and entrepreneur, opened the Singapore-based gallery shop “Supermama” in 2013. Edwin, who is full of love for analog and genuine craftsmanship, is also active as an advisor to many Japanese small and medium-sized enterprises and multi-generational traditional craft facilities. We develop strategies to stay competitive in an ever-changing market. Prior to founding Supermama, he was directly involved in the development of various design programs, including directing the program in Experience Design and participating in planning the Design Thinking certification program at the Singapore Institute of Science and Technology. https://supermamastore.com/ Overview of “ADACHI TIDE” As a project of “Adachi Ward Overseas Market Expansion Support Project” to support new challenges of manufacturing businesses that create valuable products and technologies in Adachi Ward and those that create them "ADACHI TIDE" started in July 2021. "TIDE" means flow, flow, and rising tide, and has the image of creating a flow that pushes the manufacturing of businesses in Adachi Ward overseas and putting it on the rising tide. As a project to embark on the global sea from Adachi Ward, which is surrounded by rivers, we will create a new flow through co-creation with various stakeholders, including businesses, Adachi Ward, and the secretariat. In order to develop overseas sales channels for businesses, the project will support product improvement and sales support in Hong Kong, the gateway to the Greater China market, and Singapore, the hub of the Asian market, for three years. Program overview ・Name: ADACHI TIDE ・Support period: July 2021 to the end of June 2024 ・Organizer: Adachi Ward ・Management contractor: Culture Generation Japan Co., Ltd. About Culture Generation Japan Culture Generation Japan is proud of the world. We are a business production company that aims to inherit and create Japanese culture. While layering the thoughts of various stakeholders on the traditions and technologies that live throughout Japan, we will build businesses that suit the current era through business co-creation and pass on Japanese culture to the next generation. Company profile Company name: Culture Generation Japan Co., Ltd. Location: 6th floor, Hidemori Tokyo Building, 11-6 Nihonbashi Tomizawacho, Chuo-ku, Tokyo 103-0006 Representative: Takuya Hotta, Representative Director Phone number: 03-5614-0111http:// culgene.jp/