The housekeeper "Risa Naka" is a "checkmate" for her father's worries! Qoo10 new TV commercial broadcast started | press release of eBay Japan GK
EBay Japan GK (Headquarters: Minato-ku, Tokyo, CEO: Henry Chun), which operates the comprehensive Internet shopping mall "Qoo10" ( https://www.qoo10.jp/ ), will open on Saturday, September 7, 2019. ), The new TV CM "Father's Anguish" will be aired. Also, from the same day, the video of his TV commercial will be released on the special page on the site.
Riisa Naka, who has been the image character of Qoo10 since last fall, will appear in this commercial. The story is set in the "Buying Sugi Family" where the "Housekeeper Naka" played by Mr. Naka works and the whole family just buys too much online. "Housekeeper Naka" reveals the existence of the shocking cospa mall "Qoo10" that only he knows to his father who is worried about which net sale to use. Please pay attention to the comical expression of the anguish of Mr. Naka and his father, Mr. Kouzou Sato, who proudly show a cute expression.
■ About the new TV commercial "Father's Anguish"
Qoo10 is being promoted by using Riisa Naka, who is popular with women and is active not only as an actress but also as a fashion icon, as an image character. In this commercial as well, "Naka, a housekeeper" who hates to bend due to efficiency, reveals the existence of "Qoo10" that was kept secret to the people of the "buying cedar family" who do not know anything.
[CM capture / details]
-I'm worried about the upcoming sale.
Father who uses traditional chess of the buying cedar family and devises a strategy for the next sale for his family.
"Naka, the housekeeper," her senior housekeeper, and her family stare at the figure.
Father holding a chess piece in his hand and wondering where to put it.
On the way, I get confused by myself, and I can't decide what to do, so I get confused.
Dad "Watch ... that sale ...? Mom's ... bag ... oh ... where should I buy it !!"
My father messed up the chess pieces he had lined up and drowned at his desk.
The family and senior housekeeper who saw the figure quickly rushed to his father.
Family and senior housekeeper "husband!"
Suddenly, the spotlight hits, and "Housekeeper Naka" puts a chess piece with the red and blue icon of her Q on Qoo10 and gently talks to her father.
Housekeeper Naka "If it's a Qoo10 sale, it's all about opposition and attack."
-The shock sale begins! Qoo10
Housekeeper Naka "Checkmate!"
Qoo10's Q "Housekeeper Naka" talks with a smile while holding her chess piece.
A senior housekeeper looks at the figure from behind with a stunned expression.
[Overview of TV commercials]
・ Title: "Father's Anguish" (15 seconds)
・ Broadcast period: September 7, 2019 (Sat) -September 28, 2019 (Sat)
・ Broadcast area: Tokyo / Nagoya / Osaka / Sapporo / Fukuoka
Hakuhodo Co., Ltd./Hakuhodo Kettle
Robot Co., Ltd.
[Production staff list]
Creative Director Shota Hatanaka
Art Director Takahiro Nagai
Copy Writer Ryo Suruga / Yuichiro Oku
Planer Takashi Marukawa
Account Exective Takuma Nishito / Nozomi Kamine / Ayumi Niisato / Asahi Yuda
Producer Nobuyuki Imoto
Production Manager Yoshiki Hayashi
Director Takayuki Hayashi
Cinematographer Shingo Ikeura
Lighting Director Hiroyuki Ota
Production Designer Naosei Hashimoto
Stylist Makoto Washito / Tatsunori Katakura
Hair & Make-up Akemi Kurata / Hiromi Aiba / Rie Mori
Graphic Camera Takaya Sakano
Offline Editor Koshiro Nakamura
Onine Editor Masakazu Kitayama
Sound Design Hiroki Okumura
Music Mutsumi Hamano
[Buying Sugi Family Profile]
Housekeeper Naka: 29 years old (Risa Naka)
~ Doubt your usual shopping. ~
She has been a housekeeper for 8 years. She is a new housekeeper of the Sugi family.
She is a radical efficiencyist and hates bending.
She cares not only about herself but also about her surroundings, so she gives extra advice.
It can also make you angry.
Outside of her working hours, she works exclusively for surfing the net.
Senior housekeeper: 61 years old (Mr. Keiko Toda)
-I will protect the Sugi family. ~
A veteran with 37 years of experience as a housekeeper.
Her work hierarchy is a precise type,
Even if she is wrong, she puts up with her by putting up with herself.
She said that the peace of her buying cedar family, who has been working for her 20 years, is in her own hands.
Her father: 53 years old (Mr. Kouzou Sato)
1 Pochi! 2 Pochi! More and more!
The head of the "Buying Sugi Family", a splendid family that has been passed down from generation to generation. Since two years before she was addicted to online shopping, she has always been crazy about it without thinking about the future.
It is the most healing for her to look at the cardboard that is not tidied up at all.
Mother: 42 years old (Mami Hayase)
His personality, which does not pay attention to the pursuit of beauty, has begun to be seen.
Since she felt her pleasure at the points where she accumulated, her price was also overlooked anyway.
Lady: 20 years old (Risa Kondo)
It will arrive soon!
She makes full use of her financial resources as a weapon, and she is flirting with trendy items such as K-POP, fashion, and cosmetics. She likes the moment when the item arrives.
Obocha: 11 years old (Kouhei Baba)
Wow! It's the latest model!
A shopping enthusiast inherited from his parents.
If you don't get a new game or toy right away, you won't be disappointed.
■ CM performer profile
Date of Birth: October 18, 1989
Birthplace: Nagasaki Prefecture
Hobbies: Music, watching movies, fashion
Date of Birth: September 12, 1957
Birthplace: Aichi Prefecture
Special skills: Song, dance, tea ceremony, flower arrangement, Nagoya dialect
Date of Birth: May 3, 1968
Birthplace: From Hyogo Prefecture
Height: 180 cm
Hobbies: Mountain biking
Special skill: Do-it-yourself
■ About eBay Japan GK
"Qoo10" is an open marketplace operated by eBay Japan GK with the concept of "shock cospa mall" Qoo10 "." Qoo10 ", which started operation in 2010, is fashion beauty sports.・ We are proud of our wide range of products in all genres such as digital, mobile, home living, living, food, baby, entertainment, books, and e-tickets. Through "Qoo10", sellers (sellers) can freely list products from home and abroad, regardless of whether they are corporations or individuals, and buyers (buyers) can enjoy shopping in a safe and secure environment.
Headquarters location: 1-6-41 Konan, Minato-ku, Tokyo Shinagawa Crystal Square 9F
Business description: Operation of the Internet shopping mall "Qoo10"