A beloved French design "Vehicle situation of small Paris kids" "| Design Stories

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愛すべきフランス・デザイン「小さなパリっ子たちの乗り物事情」」Posted on 2021/12/19Uematchi　プロダクトデザイナー　フランス・パリ

The first vehicle, a stroller, for the Paris children.Then, after graduating from a stroller, everyone begins to use a certain vehicle.Introducing the classic vehicle situation of such small Paris children.

* If the stroller is black, it will fit anything with your own clothes.

It is a ultra -small model called "BABYZEN YOYO", the parisienne who became moms without hesitation.It is not an exaggeration to say that 80 % of the strollers seen in Paris are this model.So why is this model so far?It is its size!Made in France, it matches the lifestyle of Parisians and Parisienne.You can pass through the narrow ticket gate of Paris Metro and travel on an airplane as your baggage when you travel on a vacation.This size is the main reason that is selected.Because it is a stroller specializing in urban type, there are many models other than YOYO when France goes to the suburbs.

* You can pass the narrow ticket gate of Paris Metro

* Fold it into a size that can be carried on board.

We collaborate with the airline Air France and also have a limited model.Normally, it is a stroller that must be checked for luggage, but it seems like "YOYO? OK!"

* The Air France Collaboration model has a dark blue pattern

It was named YOYO because it could fold it compactly and open it like playing yo -yo.From the newborn to the age of 4, it is also attractive that it can be used for a long time by changing the seat base while keeping the base of the base as it is.It is unique to France, which uses things for a long time.

* A form that can be laid up until 6 months

* You can sit down after 6 months

And the vehicle after graduating from the stroller, it is a trotinet.It is a so -called kickboard, but is generally called a trochnet in France.Among them, the most popular brand is "Globber".This is also designed for a long time from one to three years old.By the way, my daughter is about to be four years old, but she's very scared, so she still uses it in 1 -year -old mode.The age is only a guide, and it can be adjusted to the child's growth.

* From GROBER official website

There are many children riding a trotinet to pick up nursery schools and kindergartens.I can't leave it in the garden as it is, so I often see a parent returning home after seeing off the child.Even if you feel a little heavy on your way home, you can move quickly and more efficient than walking in the morning.

Interestingly, both the stroller "Babyzen YOYO" and the trotinet "Globber" may also be the one of the brands of this brand.It may be because it is a French person who is proud of being made in France, but the fact that the manufacturer does not come out after it may be a country that values originality.

* The left is a large stroller that can be put on, Babyzen YOYO is on the right.

And both are very popular products, but new ones are not released additionally, but they are gradually improved after establishing as a standard design."Babyzen YOYO" was released in 2012, and "GLOBBER" was released in 2014, and it was gradually evolving, but the difference in view was not clear.In the sense of Japanese people, after the hit products come out, I feel like I want to develop more products and variations.

* From the left, the first YOYO, YOYO+, YOYO2 (used stroller sales site Biicou-com)

This is similar to the evolution of cars in Europe.New cars have come out for European cars!However, the appearance is often the same as the previous model.Even a minor change in a Japanese car, it is a new car.There is a culture that does not change significantly to maintain the brand image that has already been built.Regarding children's supplies, I feel that the parts that have been well received at the moment are not changed, but only the problems are improved.And since the new and old, it is not much different, there is not much inferiority even if you use the old generation.For that reason, both strollers and trotinets are active in the used car market.The culture where good French is easy to become a standard is made of such a "changing courage".(hare)

(Photo: nahoko takano)

Posted by Uematchi

Uematchi

Tchie UEMATSU While working as a corporate designer in France, he is born in Paris but raising a pure Japanese daughter.It's fast to grab a Japanese wide showonet, suspected that she is actually in Japan.

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